Hi - I’m Elizabeth Knobel, Founder of
I built Urban Scene to bring a more strategic, commercially minded approach to events in Boston. One that connects the right people to the right spaces and drives results for both sides.
My background is in brand partnerships, field marketing, and event execution. I’ve spent years helping consumer brands build presence in a way that resonates and performs. That means understanding how to position an experience, who it’s for, and how to make it land, not just visually but commercially.
At the same time, I’ve worked in hospitality since I was sixteen. I understand what it takes to run a strong operation, deliver a high-quality guest experience, and maintain a standard that holds under pressure.
Urban Scene sits at the intersection of those two worlds. I partner directly with venues to develop their event strategy, drive bookings, and bring in the right mix of clients. I also work with individuals and companies to source spaces that actually fit, managing the process from first inquiry through final execution.
Every engagement is handled personally by me. That is not an add-on. It is the standard the business is built on.
Strategy built around you
Brand meets experience
Thoughtful execution
Strategy built around you Brand meets experience Thoughtful execution
My Approach
I treat every engagement like a brand problem worth solving. What does the space stand for? What does the client actually need? How do those two things come together in a way that feels right?
That thinking shapes everything that follows.
For Venues Most spaces have more event potential than they realize. My role is to identify it, position it, and connect it with the right clients.
I approach each venue with a strategic lens, understanding what makes it distinctive, who it's built for, and how to present it so the right demand finds you. Then I go out and create that demand.
For Clients Finding the right venue is about more than availability or price. It's about fit.
I start by understanding the event, the intent behind it, and what actually matters. From there I source spaces that align and manage the process through booking so everything moves efficiently and without friction.
Additional Support For engagements that call for more, I offer event development, vendor coordination, and on-site execution. I bring the strategy, the relationships, and the operational experience to take an event from concept to execution when the moment calls for it.
